New York Subliners Mayhem

Social Media Package

This project was done during an internship at ANDBOX. The goal of this project was to create a social media package for their new team, NYSL Mayhem, which combined branding from their two other franchises. An emphasis in this project was the target audience. Because the game exists on a mobile platform, we came to the conclusion that the target audience would be teenagers. Because of this, broken screens became the motif of the brand.